When we say sustainable we mean doing things that help stop climate change, improve our lives, our planet, and the lives of future generations; regenerating to put back more than we take out; putting people and planet before profit; living in a way that could be sustained forever.
It can feel difficult and overwhelming to make positive changes in life because lots of businesses that we buy from are focused on profit, convenience, and the current state of things. It’s profit and convenience that are behind the so called improvements to modern lifestyles but at the cost of our own health and happiness, and the health of our amazing planet. Profit and success are good but only when they benefit people and planet.
The current rate of consumption and the waste we generate is not sustainable. We’ve become detached from the natural world. We’ve lost the knowledge and instincts of past generations. We’re dependant on large businesses to supply us with food, products, energy, water, most things… Something has to change. We have to help stop climate change to ensure future generations can enjoy our miracle of a planet.
How to Be Sustainable
We don’t have to wait for governments to tell us what to do. We can make changes now, and our changes can drive large businesses to change too. Those changes will help stop climate change.
Businesses exist because of customers, so what we do has a direct impact on their decisions. If more businesses see they will make a profit by becoming sustainable, regenerative, and ethical then they will change. It’s important to work with businesses to ensure that change happens. It’s also a time for businesses that are already sustainable, regenerative, and ethical to be the leaders in their markets. The changes that we need to make can be life enhancing, can give us greater job satisfaction and appreciation of life, at the same time as reversing climate change and benefiting people and planet.
Nafford Junction is here to inspire and guide you to grow, eat, and live sustainably.
Being sustainable can start with small changes…
Growing, Eating, and Living Sustainably
Growing, eating, and living sustainably means helping climate change by creating balance between people, products, plants, soil, energy, waste, consumption, everything. It’s not as simple as fixing one thing. We need a holistic approach to life, to living in the whole, with a regenerative mindset to put back more than we take out, and to only take what we need so there’s always something for others.
Why Grow, Eat, Live, and Work Sustainably?
I started Nafford Junction to help stop climate change, because if we don’t improve how we live then life will become difficult in my lifetime and impossible within my son’s lifetime. The facts are right in front of us; we—me, you, businesses, governments—are responsible for climate change, we have taken too much of our planet’s natural resources, and we produce too much waste. We have to give back more than we take out. I also wanted to help purpose-driven organisations to thrive by getting the most from digital marketing.
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Grow Sustainably
Growing food using Biodynamic, Regenerative, and Organic methods, improving soil health to give back more than we take, making plants stronger to deter pests and disease, keeping livestock as part of a healthy ecosystem, foraging for edible and seasonal foods, and only taking what we need so that there is always something for others
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Eat Sustainably
Making and consuming food and drink in a sustainable way and with a regenerative mindset, where quality, nutrition, and long term health is the priority; that minimises food miles; that avoids synthetic chemicals; that is ideally Organic and Biodynamic; that reduces waste and avoids plastics where possible
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Live Sustainably
Living a sustainable life. Think; reducing energy, water, and waste; making your own products such as soap, shampoo, and kitchen cleaner; using natural products to wash clothes; using ethical banks; investing in sustainable pension funds; buying from sustainable businesses; learning the benefits of the circular economy; and living in a way that promotes regeneration and gives back more than you take
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Work Sustainably (Outsourced Digital Marketing)
Work sustainably is about helping purpose-drive organisations, organisations that are already sustainable and ethical, to thrive through digital marketing. After 27 years working in customer facing roles, 20 years managing customers and improving relationships, and 14 of those years in digital marketing I felt compelled to stop working ‘just-for-the-money’. I left my job to launch Nafford Junction to help climate change by inspiring others to grow, eat, and live sustainably. The next logical step was to use my business, sales, and marketing skills to provide outsourced digital marketing to help purpose-driven organisations to thrive.
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